Labs

Ticketing Kiosks: Should Your Business Build It or Buy It?

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y 2027 the Global Self-Service Technology Market is expected to reach a market value of over US $ 77 Billion Dollars, according to Acumen Research and Consulting. SSTs, Self-Service Technologies, are any interface that allows a customer to request a service without face-to-face interaction with a human. During 2020, many large companies were quickly able to adapt to our new normal, and were able to provide SSTs in many of their stores to help keep their customers safe. These options would include contactless pickup options, checkout kiosk, app/phone payments, and many more. Luckily, these features are becoming more and more accessible to many smaller and mid-sized businesses. These solutions, including ticketing or self-service kiosks, can be easy to integrate into your business model.

What Kind Of Kiosk Do You Need?

Depending on your industry there are many digital ticketing solutions for your commercial needs. Investing in a kioski can help upgrade your brand image by providing a more convenient solution and experience for your customers. A custom kiosk can help target your customers unique needs, advertise new products and push promotions. These innovations will help keep your customers happy while creating brand loyalty.

What Features Should You Look For In A Ticketing Solution?

The most common features you should look for in a ticketing kiosk include an interactive LCD display, wifi capabilities, a multi-touch screen, and a durable construction. Depending on your company’s needs, hardware price may fluctuate based on portability. Some additional costszs will be dependent on your decision on how to implement payment structures. Some ways to process payments include card payment, rfid/nfc, thermal printer, and barcode qr scanner.  

How Much Is The Kiosk Going To Cost You?

On average, hardware pricing can range between 5,000 to 7,000. This would include the physical display of the kiosk. Software, depending on custom features, can cost from 3,000 to 20,000. If going with an existing software, there will be additional licensing fees for each kiosk as well.

How Easy Is It To Maintain The Kiosk?

By providing preventive maintenance to your kiosk, the life span will increase. Depending on its exposure to the elements, an outdoor ticket kiosk will require more maintenance than an indoor ticket kiosk. Some expected repairs for a basic kiosk include software or equipment upgrades and replacing parts and batteries. Custom kiosks that require more moving parts may have higher maintenance costs.

Your Options for Ticketing Kiosks

You Can Buy A Kiosk

If you are looking for a basic ticketing kiosk or self-service kiosk to just get the job done, this is your best solution. Be sure to be aware of licensing fees, additional costs due to software updates/maintenance, and warranties.

You Can Hire A Programmer To Create A System

If you are looking for a unique way to connect with your customers and create a lasting impression, this is your solution. Depending on your requirements, this may be a more expensive route, but can be more rewarding in the long term.

You Can Buy Existing Software For A Ready To Use Solution

Using existing software may require a developer or IT person to integrate with your existing system, for less down time. Be sure to know all the requirements before buying a premade solution. This may save you money on the hardware side, since you will have to purchase all your own parts.

You Can Contract A Third Party To Create The Software

If you are really looking to stand out amongst the rest, this is your best bet. Hiring a team to create custom software would have a higher upfront cost, but would be done in more of a timely manner compared to a single developer. For best results, research the third party before signing the contract to make sure that they have experience in building out custom solutions like this.

How To Tackle Your Build Vs Buy Decision

Before investing in a technology service, it is important to do research on your customer base, the technology you want to integrate, and the market. Contacting developers and out of the box manufacturers to gather the facts, will help your company make the right decision. The main factors that will influence your build vs. buy decision will be how you want your brand to interact with customers. If you want something fast and easy to install, I would go with buy. If you want something that will help you build brand image and customer interaction, I would go with build. Depending on your budget and plan to target customers, the decision on how to implement this solution will change. Investing in a SST solution will save your company money over time and improve customer satisfaction and service. By investing in the innovation of retail and restaurants, you can help secure your company's future.

Amanda Esposito
Lead Full Stack Engineer
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